How To Powerfully Persuade Others To Your Way Of Thinking

By George Hutton

If you've ever been in conversation with somebody, and you wanted them to do something, or feel something, or think something, then this article is for you. Here I'll show you some easy steps that you can take to easily and quickly influence others to your way of thinking. These ways are very powerful, and have been used by some of top salespeople, politicians and persuaders throughout human history.

The first thing you'll want to do is generate rapport. This is when you feel really comfortable with somebody, you feel a lot of similarity with this person, and you share many things in common.

Next, you want to start looking for criteria. These are things that are important to them. For example, when looking for an investment broker, it might be important to find one that has a quick response time for questions.

The more vague and fuzzy their criteria are, the better. If they want to eat pizza, and all you sell is hot dogs, you've got a problem. But if they want to eat something with cheese, then you've got something to work with. Even better if all they want is something spicy.

But if one of their criteria is something vague like safety, security, popularity, then you've gone something to work with. These can be fairly easy to leverage.

All you do once you find out what their criteria are, is to conversationally convince them that by doing what you want, they will achieve all or part of their criteria.

This is best done indirectly, because if you use the direct approach you will sound too much like a salesperson.

So, for example, if they say they want happiness, you can tell them a story about a previous client, that became really happy after buying your product or taking your advice.

The more criteria you elicit, the better off you are. And the longer you can spread out the elicitation and leveraging of the criteria, the better.

One way to do this is to get some criteria, talk about sports, or whatever, get some more criteria. Then when you start to connect their criteria to your product, you can start telling stories about people who did the same thing.

When you do this the right way, and with patience, by the end of the conversation, they will be begging you to be able to do what you want. This is really powerful.

Of course, it goes without saying that if you use this to trick or manipulate people, you will suffer the consequences. You want to make sure to keep their positive outcome in mind, so everybody ends up better off. - 31521

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