Very few wine drinkers recognize the importance of the wine bottle label, but they can really have a tremendous impact on the success of a brand. Most people would only be worried about how a wine tastes, and this is understandable.
At the same time, a business perspective lends a lot of insight to the impact that any labels on wine bottles can have. With thousands of wines available in stores, one may be at a loss with respect to what kind of wine to select. This becomes more difficult for someone who doesn't know the wine world too well.
Smart makers of wine will choose a label that somewhat resembles the wine inside the bottle. Letting your potential buyers know what to expect is a difficult thing to visually communicate, but casual wine drinkers may not know what the implications of a certain region, harvest, or year carry. As a result, the label goes a long way.
Let's take a look at a few of the more interesting wine labels on the market today. With tens of thousands of original wines out there, it would be very hard to cover them all, so surely I'll miss some good ones.
The first wine bottle with a funny label that comes to mind is "Frog's Piss" red wine, which comes from a French maker with an obvious sense of humor.
The language itself is enough to get people talking about it, and this form of word of mouth marketing has a huge impact on sales. If you were in a store with friends, you may laugh at the label and then decide to buy it.
One more that I'd like to talk about is Cleavage Creek wine. The name should give you an idea as to what this wine label involves, and this Napa Valley cabernet surely draws some attention to the bottle.
This is a bottle of wine that men surely wouldn't mind looking at! - 31521
At the same time, a business perspective lends a lot of insight to the impact that any labels on wine bottles can have. With thousands of wines available in stores, one may be at a loss with respect to what kind of wine to select. This becomes more difficult for someone who doesn't know the wine world too well.
Smart makers of wine will choose a label that somewhat resembles the wine inside the bottle. Letting your potential buyers know what to expect is a difficult thing to visually communicate, but casual wine drinkers may not know what the implications of a certain region, harvest, or year carry. As a result, the label goes a long way.
Let's take a look at a few of the more interesting wine labels on the market today. With tens of thousands of original wines out there, it would be very hard to cover them all, so surely I'll miss some good ones.
The first wine bottle with a funny label that comes to mind is "Frog's Piss" red wine, which comes from a French maker with an obvious sense of humor.
The language itself is enough to get people talking about it, and this form of word of mouth marketing has a huge impact on sales. If you were in a store with friends, you may laugh at the label and then decide to buy it.
One more that I'd like to talk about is Cleavage Creek wine. The name should give you an idea as to what this wine label involves, and this Napa Valley cabernet surely draws some attention to the bottle.
This is a bottle of wine that men surely wouldn't mind looking at! - 31521
