The More Frequently We See, The Prettier

By Bonita Li

Do you know what is exposure-effect? It means that the more frequently we see a person, the prettier we think he or she is. You may find it unbelievable, it is true though.

Imagine there are four girls who look very similar in the lecture hall. They do not look extremely gorgeous or ugly. The first girl would only attend the class if it is mandatory. The second girl shows up in the lecture hall very infrequently. The third girl usually attends the class. As for the fourth girl, she comes to the class every time.

You have never tried to befriend with anyone of them. There were occasions when you asked them to move over so that you could take your seat. Sometimes, they may hold the door for you but you can hardly remember. One day, if I show you their photos and ask people who is the nicest, do you know what will the people say? It's absolutely the girl who shows up every time!

This answer is in line with the results of a similar experiment conducted by Richard Moreland and Scott Beach in 1992 . In this experiment, the girls who showed up in the class with different frequencies were ranked by the boys. The boys thought that the girl who attended most classes was the wisest, the most charming and the most amiable.

So the more frequent we see this person, the nicer we would think they are. This seems to make sense when we ask ourselves why best friends usually do not live that far away from each other and how lovers claim their love grows day by day. This so-called mere exposure effect is discovered by Robert Zajonc. He presented these interesting facts while he was still studying, but instead of women, he used Chinese characters!

Some 200 more experiments were then conducted and the results are always the same. Weird how our brain works, isn't it?

Of course reality is somewhat different from a science lab and there are many factors which influence how we judge a person - whether we like him or her, whether we think he or she is beautiful. Say if I ask you to listen to your favourite song twice a day for two months, you would know that the theory doesn't always apply. There are things that we gradually grow sick of, no matter how we are fond of it. Constant bombardment does not always give positive results.

If that girl who sits next to you in the lecture hall right at the beginning is nothing close to being normal, or even she makes you want to run immediately. Then I think seeing her everyday will never help. - 31521

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